Three systems. One connected brokerage.
Look Logistics runs on three connected layers: a CRM business platform for deals and outreach, a Google Workspace for email, scheduling, and documents, and a full TMS through a strategic freight-technology partnership — quoting, dispatch, tracking, and carrier pay in one stack.
A CRM that sells. A workspace that runs. A TMS that ships.
Most brokerages stitch a CRM, a rate tool, a spreadsheet, and a tracking portal together and hope it holds. Look Logistics starts connected — the platform that finds and closes freight, the workspace that runs the back office, and the TMS that moves and pays for it.
The business platform
An all-in-one CRM for shippers, carriers, and deals. Pipelines, outreach, booking, and reporting — the layer that finds freight, keeps shippers close, and turns relationships into booked loads.
- Shippers, carriers & prospects in one CRM
- Visual sales pipelines and deal stages
- Automated email & SMS outreach
- Calendar booking & two-way messaging
- Reporting, analytics & deal tracking
Google Workspace
The business operating layer branded to looklogistics.com. Professional email, shared team calendars, cloud storage, live quoting sheets, and admin security to run day-to-day operations.
- Branded @looklogistics.com email accounts
- Shared dispatch, quoting & admin inboxes
- Team calendars synced to CRM booking
- Drive storage for BOLs, PODs & packets
- Live docs, spreadsheets & Meet video
The TMS via Partnership
A full transportation management system delivered through a strategic freight-technology partnership. Quoting, dispatch, carrier onboarding, GPS tracking, and carrier pay — tender to settlement.
- Quoting, rate cards & rate confirmations
- Load tendering, dispatch & equipment board
- Carrier onboarding & compliance vetting
- BOL, POD & document management per load
- GPS tracking, invoicing & carrier settlement
The CRM that finds and closes freight
Every capability a brokerage needs to build a book of business — wired in and ready, not bolted on. This is the platform layer included with the acquisition.
Unified contact CRM
Every shipper, carrier, and prospect in one record. Call notes, email history, load preferences, and lane history live alongside the deal — nothing scattered across spreadsheets.
Visual sales pipelines
Drag-and-drop deal stages from first quote to booked load. See the whole book of business at a glance and know exactly which shippers need a follow-up today.
Automated email & SMS
Build sequences that nurture cold shippers, re-engage dormant accounts, and confirm appointments — without sending a single message by hand.
Lead capture & routing
Inquiry forms on the site funnel straight into pipelines with instant notifications. A new quote request at midnight is a triggered task by morning.
Calendar booking
Shippers and drivers self-schedule consultations and check-calls against real availability. No phone tag, no double-bookings, no back-and-forth.
Two-way conversations
Text and email threads live inside each contact record. Reply from one inbox, keep the full history, and never lose context mid-load.
Reporting & analytics
Revenue by shipper, margin by lane, win rate by rep, and outreach performance — the dashboards that turn a brokerage into a business you can steer.
Documents & storage
Carrier packets, rate confirmations, and agreements stored against the right contact. Find any file in seconds instead of digging through email.
Live pipelines, opportunity stages & revenue metrics.
Track every shipper conversation from first quote to contracted lane. With visual funnel analytics, win-rate metrics, and custom broker pipeline stages configured on day one, you always know what freight is on the horizon.
- Visual deal pipeline and stage distributions
- Two-way email, SMS & inbound call capture
- Real-time revenue forecast and lead-source attribution
Run your brokerage from anywhere.
Never miss a shipper inquiry or carrier call. The complete mobile app suite puts all communications, pipeline deals, phone calling, and appointment bookings directly into your pocket with instant push notifications.
Included with the acquisition. The CRM business platform and mobile application suite are part of the $75,000 USD package — configured for shipper intake, carrier contacts, and brokerage sales cycles.
Professional email, docs & operations
Branded to looklogistics.com and provisioned for the whole team. Secure email, shared calendars, cloud drive, live quoting sheets, and admin controls that back your operations.
Professional email
Branded email at your domain — every rep, dispatcher, and admin on one secure mail platform with shared inboxes and aliases for quotes, dispatch, and billing.
Shared calendars
Team scheduling, shipper check-calls, and onboarding calls on one calendar that syncs with the CRM. Availability is real-time and bookings land automatically.
Cloud storage & Drive
Carrier packets, rate confirmations, BOLs, and agreements in shared drives organized by shipper and lane — accessible from any device, never buried in inboxes.
Docs & sheets
Live quoting templates, load manifests, and margin worksheets that multiple people edit at once. No version conflicts, no email attachments, one source of truth.
Meet & Chat
Shipper and carrier video calls and instant team messaging built in — onboarding, negotiation, and dispatch coordination without a third conferencing tool.
Admin & security
User provisioning, two-factor enforcement, and audit trails across email, docs, and storage. Enterprise-grade control that scales from one rep to a full team.
Included with the acquisition. Google Workspace is provisioned on looklogistics.com as part of the $75,000 USD package — ready for your dispatchers, brokers, and admin staff on day one.
The transportation management system
Delivered through a strategic freight-technology partnership — the freight technology that turns a booked quote into a delivered, paid load. No separate licensing, no second stack to stitch together.
Quoting & rate management
Turn spot quotes into booked loads fast. Build rate cards by lane and equipment type, mark up margin per shipper, and send rate confirmations without retyping a line.
Load tendering & dispatch
Tender loads to vetted carriers, assign equipment, and dispatch from a single board. Dry van, reefer, flatbed, and specialized — all in one dispatch view.
Carrier onboarding & compliance
Every carrier vetted before they haul: MC/USDOT status, insurance certificates, CSA scores, and W-9s on file. Automated re-verification keeps the book clean.
Document management
Bills of lading, rate confirmations, PODs, and carrier packets tied to the load. Sign, store, and retrieve every document without a filing cabinet.
GPS shipment tracking
Live location on every load from pickup to delivery. Automated check calls and status updates mean shippers stop calling to ask 'where's my freight?'
Carrier pay & invoicing
Generate shipper invoices, track receivables, and run carrier settlements in one place. Approve payables, cut checks, and reconcile — without a second system.
A strategic partnership powers the freight side of Look Logistics.
A proven freight-technology and agent-network partner. Through the partnership, Look Logistics runs on a TMS already trusted across North American lanes — and, if you don't yet hold broker authority, you can operate under the network's MC/FF authority, $75,000 BMC-84 bond, back office, and vetted carrier book while you build your own. Commission-based economics, no franchise royalties, no fixed monthly overhead.
From first inquiry to paid invoice
The CRM owns relationships and deals. The TMS owns the freight. A booked quote in one becomes a live load in the other — and margin settles back against the original deal.
Lead lands in the CRM
A shipper inquiry from the site routes into a pipeline as a contact and a deal. The business platform owns the relationship from the first hello.
Quote becomes a load
When the deal books, it hands off to the TMS as a live load — carrier assigned, rate confirmed, equipment dispatched, documents attached.
TMS runs the freight
The TMS tracks the shipment end to end — GPS status, POD collection, exceptions — while the Workspace keeps the shipper informed and the next deal warm.
Margin flows back
Carrier pay, shipper invoice, and gross margin settle against the original deal. Revenue and profitability roll up into the CRM dashboards.
What's included vs. partnership-delivered
We're straightforward about which technology transfers with the brand and which comes through the operating partnership.
- The CRM business platform configuration
- Google Workspace provisioned on your domain
- Shipper, carrier & prospect contact pipelines
- Automated outreach, shared mailboxes & calendar booking
- Shared Drive folders for BOLs, PODs & packets
- Website, forms, and CRM integrations
- TMS quoting, rate cards & dispatch
- Carrier onboarding & compliance verification
- GPS shipment tracking and status updates
- BOL, POD & document management per load
- Carrier pay, invoicing & collections
- Operating authority, bond & back office (optional)
How the technology works
Clear answers on the platform, the TMS, and the strategic partnership.
See the whole stack. Own the brokerage.
Request the acquisition details and we'll walk you through exactly how the CRM and TMS come together — and how the strategic partnership gets you moving freight.